Not Generating Sales on Facebook? Here’s Why.

November 22, 2016 / Digital Marketing

Do you use Facebook to promote your business?

Did you know that your organic Facebook posts (without paid support) reach less than two percent of your audience? Less than two percent!

They say, “A picture is worth a thousand words.”  What does this picture say to you?

Prior to 2012, your Facebook post was guaranteed 100 percent reach. In February 2012, Facebook famously restricted organic reach to about 16 percent. This obviously put an immediate strain on how businesses use the platform. By March 2013, organic reach was hovering around six and a half percent. Then, in December 2013, another round of platform changes reduced it even further, to around three percent.

As you can see from the graphic above, businesses are currently achieving an organic reach around one percent and are now operating in a ‘Pay-to-Play’ environment where organic posts (posts without paid ‘boosted’ support) have little chance of reaching their fans. In this new environment, we know that advertising on Facebook allows businesses to reach broader audiences more predictably and with much greater accuracy than organic content.

Does Facebook Advertising Work?

In short, YES…incredibly well! While there are several ‘best practices’ that can be used to boost organic reach, NOTHING will provide you the same reach as paying for advertising on Facebook.

You see, Facebook owns a ton of data on its users. It allows businesses to create a target audience by selecting from hundreds of demographics based on user data. Looking to target ‘College Students in Baltimore who drive a Chevrolet’? You can! Looking for ‘Military Homeowners in Delaware’? You can do that, too!

By assigning monthly budgets as low as $300, your business will see an increase in your ability to reach a wider audience and drive sales.

If your business is struggling to maintain a presence on Facebook or other social media (Twitter, LinkedIn, Instagram, Pinterest, etc.), give our experts a call. We can help you boost your social presence and your sales!