Make a Lasting Impression with Custom Packaging

November 22, 2016 / Print & Direct Mail

Strategic Factory recently added a new product/service to our one-stop shopping model:custom packaging. Packaging can make or break your business; it’s the first tangible item customers see, so make a good impression!

Studies have shown that first impressions occur within milliseconds and often remain intact even when presented with contradictory facts.

UNBOXING: There’s just something about the experience of opening a package that resonates with us as human beings. Humanity took it to another level when we started filming ourselves opening boxes and posting these videos online.

In the past six years, YouTube videos with the phrase, ‘unboxing’ in the title have increased by nearly 900%.

In 2013, these ‘unboxing’ videos added up to a total of 6.5 years of footage. My search yielded over 41 million results!  From cell phones to video game consoles to children’s toys, there’s just something about the experience that we can’t get enough of.

BEAUTY & BRAWN: It’s easy to see custom packaging can make a world of difference in the way clients and prospects view your brand. But it’s more than just looks. Studies show that 80 percent of consumers say that protection is the most important aspect of packaging. If your item arrives damaged or broken, the initial thrill of ‘unboxing’ quickly turns to feelings of sadness and/or anger.

Custom packaging incorporates custom box sizes and custom packaging for your product, leading to increased safety and less concern.

Safe packaging makes consumers trust your brand more, making them more likely to purchase products from you and recommend your brand to friends and family.

IT’S NOT THE SIZE THAT MATTERS: Custom sizing and packaging can actually save your company money in the long run. In 2015, dimensional weight pricing, a pricing technique
which uses an estimated weight that is calculated from the length, width and height of a package, was put in effect by FedEx and UPS for all packages shipped worldwide. This changed the game, as companies needed to reduce the amount of ‘wasted space’ in their packaging to make a fair profit.

HOW DOES YOUR PACKAGING STACK UP TO THE COMPETITION? We now offer corrugated, litho-laminated and rigid box packaging, as well as paper and plastic bags, disposable cups, cup sleeves, branded tape and more. Give us a call and let us help you grow your business to become the ‘complete package’ for your clients!