Local SEO: Three Sites That Will Get Your Business Higher Rankings

November 23, 2016 / Digital Marketing

When optimizing your local business for search engines, there are three major social media sites that you should create profiles for. The three sites that will contribute to your organic search results are Foursquare, Yelp and Google+. By having positive reviews, posting regularly and consistently engaging with followers, your company’s website will see a boost in its ranking on search engines. Here is a breakdown of the sites and how to get the most out of them.

This local, business-friendly social media site started in 2009. At its emergence it was deemed to be the next Twitter. This site was the first to begin the check-in feature, which gives visitors another avenue to engage with you via social media.

To check-in they must create an account. Businesses can encourage customers to check-in by offering specials or discounts. If a user has synced their Foursquare account with their Facebook or Twitter accounts then the “check-ins” will appear on their feeds.

This is a great function for small businesses because this operates as word-of-mouth marketing. In addition to word-of-mouth marketing, Foursquare assists in boosting your company’s rank in search engines. Search engines index your business’s profile which gives your business more links to its website.

Foursquare allows users to write reviews.

As the leading review website, Yelp possesses the same word-of-mouth power that Foursquare has. With over 87-million site views each month, Yelp can help your business grow tremendously. Like Foursquare, users must create an account in order to write reviews. In addition to writing reviews, users can upload pictures of the product or service to a business’s profile. In digital marketing this is called user-generated content. These photos can entice other potential customers into utilizing your business.

You can encourage users to write reviews by offering them a discount or a special. However, the best way to get positive reviews is to offer exceptional service and products.

Google+ Local
While Google+ is not the most popular social media site, it is the site that holds the most weight when it comes to local SEO. As a business you can create a local search engine optimized profile via Google+. Once the profile is created you must verify your business. This is to ensure that your business is an actual place. The verification happens via a postcard in the mail. Once your business is verified it is important to post content consistently.

Just like Yelp and Foursquare customers can leave reviews on your Google+. The more positive reviews that your business has, the higher Google will rank your profile. Having a Google+ profile also contributes to your business being ranked in the 7 Pack.

Optimizing Your Profiles
Your business gains more authority by the amount of social media sites it is on. Search engines acknowledge the mention of your business within these sites. The more your business is mentioned online, the more search engines will recognize your business.

To rank higher in search engines you must ensure that your NAPW is the same as your website and other social media sites. Remember to change your NAPW if it changes. Upload a profile picture as well as add additional photos of your location, product and service. Obtain check-ins and positive reviews.

Write engaging content in the “about” section that includes a call to action. Highlight your company’s most popular services or products in the about section. The purpose of having a social media presence is to encourage visitors to support your business or visit your businesses’ website.

Does your business have profiles on these three sites? Comment below and tell us how these sites have helped your business grow.