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Huge Google Search Update: Mobile First

November 21, 2016 / Digital Marketing

If you’ve been dragging your feet so far on getting your website mobile-friendly, your time is running out to act. Recently we told you about Friction and the impact certain factors have on your website. If that wasn’t enough to make you hop on the mobile-friendly website train, maybe this latest news from Google will spur you to action (if you want to continue getting traffic to your website, that is.)

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results,” writes Google product manager Doantam Phan.

There are a lot of implications to this change, reports Mashable, but the most obvious one is that sites that don’t have functional mobile versions will likely lose out, and turn up farther down in search results. With this move, Google’s message is very clear: The time to adapt to mobile is now.

Don’t get left out of search results! If your website isn’t mobile-friendly, contact us today for a free consultation.