The Long Anticipated Google Penguin Is Now Live

September 24, 2016 / Digital Marketing

Google has officially confirmed on their Google Webmaster Blog that they have unleashed the live real-time version of Penguin.

From Business2Community:


  • Penguin is now real-time.Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast. But others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we re-crawl and re-index a page. It also means we’re not going to comment on future refreshes.
  • Penguin is now more granular.Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.


Remain calm! Keep doing your SEO as you should be. This update really affects those participating in “black-hat” SEO, just as prior Penguin updates have. However, “black-hat” practices are now going to be consistently penalized, and those who carefully and scrupulously build their links will reap the rewards.

It’s important to make sure you aren’t inadvertently tripping Penguin’s spam filter. We can take a look at your website and make sure everything is properly optimized to get you front in center with your target audience instead of unknowingly penalized. Contact us today!