Google Bids Good Riddance To Mobile Popups

September 9, 2016 / Digital Marketing

Google warned advertisers that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. The signal takes specific criteria into consideration when serving content and results.

The deadline of Jan. 10, 2017, came Tuesday in a blog posted by Doantam Phan, Google product manager. He wrote that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

The interstitials provide a poorer experience to users than other pages where content is immediately accessible, which present a problem on smaller screens, Phan explained.

Showing a popup that covers the main content — either immediately after the user navigates to a page from the search results, or while they are looking through the page — is one example that makes content less accessible. {Cont. reading}

If you need help navigating the mobile website waters and figuring out whether your site will comply with Google’s new ranking signals, please contact us today.