Google Makes Changes to Search Results That Impact Local Businesses

April 29, 2016 / Digital Marketing

Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations…

…The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new way of getting to the top of the results if users click through to see more listings. (It also means another haven for organic listings has been infiltrated with advertising.)…

…Google has also announced changes to how ads display in Google Maps. Soon, Google will onlyshow ads that include location extensions in Maps; regular text ads will not be featured. The other big change is that Google Maps is no longer considered part of Search Partners. Google has alerted advertisers, and Maps has been removed from the list of Google sites included in Search Partners in the AdWords help pages….

If you need help making sure your local business shows up as prominently as possible in Google Search Results, contact us today!