Target Your Audience with Direct Mail

January 12, 2016 / Print & Direct Mail

As one of the most effective and personalized ways to advertise, Direct Mail is a powerful marketing medium used to reach the right person at the right time with the right message. It’s a challenge for marketers to target and stay in touch with customers due to “Do Not Call” registries, the hundreds of channels on TV, and spam email concerns.

The truth is, Direct Mail still gets in and gets the job done!

  • It’s Targeted – Direct Mail focuses on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
  • It’s personal – With Direct Mail you can address your customers by name, speak to them individually, and appeal to their interests.
  • It’s tangible – Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction.
  • It’s measurable – Direct Mail is one of the few media channels that gives you the ability to track success of your campaign.
  • It’s easy and cost-effective – With several options available to minimize postage, Direct Mail is an affordable way to market to potential customers.

Let’s take a look at some of the options available to you when utilizing Direct Mail in your marketing campaign:

Reach Every Customer in Your Neighborhood

Every Door Direct Mail (EDDM) lets you reach every home, every address, every time. You simply pick the neighborhood you want targeted, and a USPS carrier delivers your piece to every address while delivering the day’s mail. With demographic filters, your mailings can be targeted to the customers you want to reach, without having to know names or street addresses.

Ensure Confidentiality without an Envelope

Pressure Seal Mailers give your business a cost-effective and secure way to deliver a message without an envelope. As they are self-contained, there’s no chance of mismatching personalized documents and envelopes. By eliminating activities like folding, stuffing and sealing, the mail processing costs are reduced significantly.

et Noticed Every Time

Postcards build brand awareness and drive more business. They’re a great marketing ‘weapon’ that will help you stay in front of your audience while driving your competition crazy. Repetition results in increased return on investment (ROI) and a postcard is an easy and affordable way to ensure that your message is read.

Convert Your Marketing Collateral Into a Self Mailer

Self Mailers combine the narrative qualities of a letter with the graphic capabilities of a postcard. They are a versatile, user-friendly Direct Mail option with high visibility. Mailed without an envelope, they require less handling than traditional, envelope-based Direct Mail.


Keep Correspondence Corporate and Confidential  

Envelope Mailers can contain multiple pieces in one envelope, such as letters, announcements or solicitations. Direct your campaign to the specific interests of your audience and include a call-to-action and tracking mechanism to monitor the success of the mailer. Consider brand recognition by using corporate letterhead and matching envelopes.

Our full-service Production Facility and Mail House can assist with:

  • Mailer design
  • Advice on postal requirements
  • Targeted mailing lists
  • Addressing mail pieces
  • Sorting and processing per postal regulations
  • Delivering the prepared mail pieces directly to the post office

Strategic Factory, a one-stop-shop for all business and marketing needs, is your go-to for Direct Mail and printing demands. Call us now and start your Direct Mail campaign TODAY!