Thank Your Customers This Holiday Season

October 18, 2010 / Customer Relationships

Leaves have just started turning and that means your thoughts should be turning to what you’ll be doing for your customers this holiday season. Getting a personalized thank you card from your business would be a unique way to get your customers’ attention. Here are some tips for sending the perfect thank you note.

Start now.
Creating a holiday thank you takes time. Work with a local printing company to create an eye-catching card. Then start working on your list of customers that you want to thank. These should be hand-written notes so you’ll want to budget your time to write a few a week for the next month.

Write something meaningful.
Yes, hand-written notes are time consuming, but the effect it has on the customers who receive your note will be worth it. Come up with a few stock thank you sentiments and make modifications based on the customer. Receiving a hand-written note in the mail will stand out and make a lasting impression.

Send them out early.
While the main objective of holiday thank you cards is to show your customers appreciation for their business and to wish them a happy holiday season, it is also a marketing tool. Send them so your customers will get them earlier so as they are doing their holiday shopping they will think of you first.

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