Why Print Marketers Excel At Resonating With an Audience
Any solid relationship, regardless of the type you're talking about, has the core foundation of intimacy in common. This is true whether you're talking about your relationship with your significant other, your relationship with your best friend, or even the relationship between yourself and your favorite brand. If any relationship is going to be successful, it must have that basis of close familiarity or friendship, a warm confidence upon which everything else is built.
So, how do you help cultivate intimacy with someone, particularly regarding a brand and its target audience? Easy. You resonate with them.
You focus your efforts not on saying how great your products or services are, but by using images and text to carefully evoke memories, feelings, and emotions within your audience at any and all opportunity.
Emotions are something that print marketers have come to excel at over the years for a number of important reasons.