The Wonderful World of Signage
To those who advertise, signage is an old friend. It’s been around since ancient times, tangible and enduring through ages of ever-changing media. Despite the so-called “digital storefront,” physical signage remains essential – just take a drive or walk down your local Main Street to get a sense of its staying power. But the flipside of an old friend is this: you may think you know all there is to know about them, or worse, take them for granted.