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The Strategic Blog Archives

Content and social media can be a cost-effective way to not only complement your print marketing but also to promote your company, grow revenue, and enhance your reputation as a trustworthy resource.

A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

SEO and SEM are complementary, and it’s important for marketers to understand how paid and organic listings work together on the Search Engine Results Page. When combined, SEO and SEM can have a VERY significant impact on your website traffic. Learning how to use SEO and SEM together will improve the exposure and long-term SERP results of your website. Learn more:

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Customer service is never more important than when something goes wrong. Your actions can either win your customer back, or it can cost you that customer for life. At the end of the day, customers don’t ask for much. All they want is to know that your business cares about them as people, and not just as dollar signs. Using a personal touch can help you to achieve this to great effect.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they're functional in a way that people truly appreciate. If you're thinking about experimenting with branded promotional products but aren't sure if it's something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Have confidence in your relationships and provide as much value as you seek. Through this and some creative thinking, you can make opportunities not just for your business, but for all of your potential collaborators.

Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.

Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why? Here are three compelling reasons brochures are here to stay.

If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

Whether you’re a small business with no marketing department to speak of, or a larger business tasked with developing a new logo or rebranding the entire company, you could benefit from a specialized agency running or assisting with your marketing campaigns.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.

If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself.

2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.

Making an effort to incorporate the holidays into your marketing efforts - even in some small way - taps directly into what people are already feeling all across this season. Even if you're not running a holiday promotion, making an effort to use holiday-themed visuals - or even just wishing your audience a heartfelt "Happy Holidays" - goes a long way towards connecting YOUR brand with what THEY are experiencing in the moment.

If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.

Are you looking to cement your customer base so your organization can flourish to the fullest? Prioritize people as you cultivate, celebrate, and reward loyalty. Companies that can do this will experience enormous benefits through a thriving reputation, consistent customer retention, and enhanced employee satisfaction.

Introducing Direct Mail Booster, the latest innovation in integrated marketing campaigns! While combining print and digital campaigns to maximize effectiveness is nothing new, Direct Mail Booster does what no other mail piece can dream of doing, including mail and call tracking, Facebook match, and automated Google retargeting.

With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.

Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.

Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.

Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available.

With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.

Strategic Factory is happy to actively sponsor and donate money, time and services to as many organizations as we can. From small schools to large non-profits, we do what we can for our community that has supported our company over the years.

Whether you're in the market or you've had the same job for years, preparing for an interview is never a bad decision. Here's how to sell yourself at your next job interview.

Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.

When you’re working with one of the most diverse, durable and customizable materials available, the possibilities for signage, awards, centerpieces and more are endless. What is this amazing material? Acrylic, of course! Here are four reasons why acrylic is the right substrate for your next project.

So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience - and the market that they inhabit - as intimately as possible.

Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.

Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads.

Taking your product or service to a trade show can be a big investment, but when 83% of trade show guests have buying power, it has the potential to be worth every penny. With so much at stake, how can you ensure your display nets you the biggest return possible? Here are four tips to make your next trade show booth a hit with every potential customer.

If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.

Only one in five consumers will throw away a promotional item – that means four potential customers are ready to welcome your brand into their homes! With this in mind, it’s easy to see why it’s so important to make great choices when deciding which promo product will represent your company best.

Humor has shown to be a valuable component of leadership, and actually makes you a better leader in your own life. So, let’s get cracking and let the good times roll.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.

Designing a brochure is a process that requires time, care, and a colorful palette of skills to create a final product to be proud of. Here are five steps a professional marketing team should take to bring your brochure to life.

How do you know when your website needs an update? Today we're going to find out. Let's take a look at how you can spot the five signs it's time for a website redesign.

When it comes to supporting local business, there's more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.

What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.

Blogging is a great way to position yourself as a thought leader in your industry, regardless of what that industry happens to be. It's a chance for you to show that you really can walk the walk in addition to talking the talk, which ultimately helps build brand loyalty over the long-term.

Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. Check out three reasons why they may be ignoring your marketing campaigns.

Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”

The truth is, web development is just a series of smaller parts working together to create your site. Here’s a helpful breakdown of those parts (and their potential costs) to make the process a bit more manageable.

How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Feather flags are one of the most common forms of signage in advertising. On one hand, that means they’re a tried-and-true method of attracting business from the street or during an event. On the other, it means you’ll face a lot of competition. A sign that’s just good will get lost in the crowd – your feather flag needs to be great.

Inc. magazine today ranked Strategic Factory No. 3224 in the 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses.

Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

An opportunity that far too many people don't take advantage of is the idea of a quarterly audit. Don't worry; it has nothing to do with your taxes.

Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

Marketing professionals who know the web landscape agree that for certain types of campaigns, landing pages are more than beneficial – they’re essential. If you’re planning on launching a paid social media advertisement, retargeting campaign or email marketing campaign, you need a striking web page that instantly brings your message to the screen.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at the start of summer – in some cases before school even ended in some parts of the country.

Businesses across the country are taking it upon themselves to print their own internal and external collateral. They have their reasons: it’s cheaper, it’s easier, it’s more convenient. But is it really the best solution? The short answer is no. Printing is a time-consuming process that demands high quality to reflect positively on your brand – so why wouldn’t you delegate the task to a professional?

Customer service can make or break a business. Just how influential is it, though? Today we're going to take a look at the power of great customer service.

Successful direct marketing campaigns don’t happen by accident, but a small business doesn’t need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing.

When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you'll be on your way to building up a solid customer base.

What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

The major goal of any piece of marketing collateral is to connect with your audience in a deep, meaningful way, and presentations are a particularly valuable format. However, there are a few key things you'll want to keep in mind.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.

Somewhere between the dawn of the Internet and the age of social media, business lost its faith in print marketing. Now, 66% of consumers feel overwhelmed and turned off by an endless barrage of online ads. Web marketing has created its own worst nightmare – and a prodigal industry is having a change of heart.

There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.

Exchanging business cards is as routine as a handshake at the start of any meeting, and the U.S. prints over 27 million daily. But popular also means saturated: 88% of business cards will be thrown away less than a week after they’re handed out. Don’t be discouraged; it’s simply time to ask yourself, “what are the other 12% doing right?”

Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

The world of physical signage is rich and diverse, full of potential to gain and keep customers’ attention. Here’s a taste of what this marketing staple can do for you! We’re happy to offer both indoor and outdoor signage solutions and work with you to design the perfect display.

When starting up or continuing to grow a successful business, one thing is certain – you need to market yourself! In the world of digital media, topics and trends change daily. So, how do business owners decide which social media outlet would be most beneficial to them?

There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

Summer is an extremely visible time for promotional products. A boom in large-crowd situations creates a perfect environment for mass exposure, like at the fair or on the boardwalk. Your business could travel hundreds of miles if a tourist picks up a trinket with your name on it and brings it home. Here are five 'fun in the sun' suggestions to heat up your brand.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

Marketing is all about giving your customers the information they need to make an informed purchasing decision. Why are customer testimonials so important? Instead of "taking your word" for it that your product or service is going to impact their lives positively, they let prospective clients hear from current customers about why the decision they're about to make is a good one.

Printing News magazine announced Strategic Factory as #6 in the annual Top 100 Quick and Small Commercial Printers rankings for 2017.

Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

As a marketer, your interest in getting a foot in the door is more likely with your customers and a hopeful precursor to a big sale! A salesman who gets a foot in the door by getting customers to agree to a small initial request will undoubtedly find greater success with larger requests (think major sales $$!) down the line.

Print marketing is about more than just an information exchange. It's about opening up a line of communication with your audience that will be mutually beneficial to everyone involved. It's about creating a meaningful experience with a person, one that doesn't just inform them about your product or service but that also gives you a competitive advantage.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.

Ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making a purchasing decision. Only six percent said texture, while one percent placed a heavy value on sound and smell.

Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.

Do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

According to most studies, it's between five and twenty-five times more expensive to gain a new customer than it is to keep one of your existing ones. This means that if you're not already making customer loyalty a significant part of your marketing efforts, it's about time to get going on it.

The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.

Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.

Have you recently hired a new employee? Congratulations! There are a lot of steps when bringing a new employee on board, but a crucial step is making them feel welcomed. Give them everything they need to get started on their first day and they'll appreciate it. In addition to the necessities, take it to the next level by providing a new employee with some branded swag!

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

It's important to realize that a competitor isn't just another company that is trying to go after the same pool of customers that you are. Competitors are invaluable learning opportunities that are just waiting to be taken advantage of, provided you approach things from the right angle.

With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

Unless you’re in the industry, you probably don’t have a clue about what looks good and what fails miserably when it comes to vinyl vehicle wraps. Here are 10 tips straight from our experts to make sure your vehicle drops jaws as it sits in traffic, is parked on the side of the road or drives by a new client.

Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.

Because online marketing has become so prominent, it has taught us some very valuable lessons. One of which is that those lessons aren't reserved only for the digital market. You can apply those lessons to your print collateral and come out all the better for it.

Always try to leave someone with a strong feeling when they get to the end of your copy, be it happy, sad, excited, etc. Exactly what they will feel will vary depending on what you're trying to accomplish, but if you can leave them feeling SOMETHING, they'll be much more likely to take that next step.

How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.

Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

A professionally-designed logo can attract new customers, instill trust and help your company stand out from the competition.

While print marketing has its advantages over digital, marketers need to work hard to offer a truly unique experience to audiences that they will NOT be able to recreate in the digital world in which we now live. Engaging all of a person's senses is the perfect way to accomplish precisely that.

Strategic Factory, a cross-media marketing company, has been recognized as a champion of marketing excellence by the American Marketing Association Baltimore for the Best Public Relations Campaign of 2016.

If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

The printing industry is alive and well, as we experienced firsthand on Wednesday, March 22 at the Printing and Graphic Association MidAtlantic’s (PGAMA) 13th Annual Excellence In Print Awards Gala.

If your organization is looking for a fun and helpful way to welcome new customers or members to your business family, welcome packets can be a great fit. Welcome packets can be great for any type of business or organization, including schools, churches, car dealerships, salons, veterinary clinics, nonprofits, and much more!

One of the reasons why print marketers are so great at resonating with an audience has to do with the natural benefits of print. It's inherently an intimate medium, especially when compared with something like email.

If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.

Mesh banners are lightweight, durable and virtually windproof, as the material allows air to flow through the banner freely, eliminating rips and tears. They effectively advertise for you on a large scale while covering unsightly or unattractive areas.

How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

While it's true that B2B and B2C marketing collateral can often look completely different from one another, they're not as distant as you might think. The "what" and the "why" of marketing never changes, regardless of what you're trying to sell and who you're trying to sell it to. It is the "how" of it all that will play an important role in the types of decisions you make moving forward.

All of this may underline how important our digital lives are becoming with each passing day, but it also helps to illustrate perhaps the most critical benefit that only print marketing collateral can bring to the table: that it isn't digital at all.

Even if your company already has warm-weather gear, now is a great time for a little spring cleaning. Get rid of the outdated, ugly and unpopular items you have stashed away in storage and update your inventory with these must-have items!

Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.

Text message marketing is the most personal and effective way to communicate nowadays. There are no apps to download, no annoying loyalty rewards cards to carry around, and reporting is done in real-time. What’s not to love?

How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

Table tents can be placed just about anywhere your target audience will be located (including trade shows and other industry events, happy hour, meetings, luncheons, etc.) and are a cost-effective and creative way to turn any table into a marketing opportunity that gets noticed and remembered.

After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.

Promotional bags are a hot product. They’re reusable, which is great for the environment, and they come in handy throughout the day for a variety of situations, from work to school to day trips. These are just a few creative ways to make an extremely popular promo product work for your business.

This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.

How do you make your website safe to use? HTTPS, aka HTTP Secure, is a form of HTTP communication utilizing encryption. The main usage of HTTPS is to authenticate a website and protect the privacy and integrity of the exchanged data.

What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

Valentine’s Day is right around the corner, so while you may be busy contemplating what to give that special someone in your life, don’t forget about your loyal customers! People want to feel liked appreciated, at home and at work. Make your clients feel special and keep them happy all year long with a few simple tips.

Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?

When it comes to ordering branded apparel, do you feel overwhelmed or even confused by all of the possibilities available? Are you unsure what to order and/or what would make the most sense for your employees or clients? Have you ever just given up and ordered the same old thing over and over again because it’s easier? We’re here to help!

There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

Reorder reminders not only offer a convenience for your customer but can also increase the likeliness of repeat sales for your business. Not only can reorder forms help customers avoid the stress of last-minute ordering, but they can also help customers prevent the possibility of rush charges.

Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?

People are spending less time watching live TV than they were a year ago but the decline isn’t as drastic has it had been in the past. TV viewing habits are trending towards DVRs

Statistics show that vehicle wraps are one of the most cost-effective methods of advertising available. The cost-per-impression is mind-blowing: one branded vehicle can garnish between 30 and 80 THOUSAND views per day, depending upon the area and routes traveled.

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.

We started 2017 with a bang, launching our revamped website and each of our agency’s websites as well. But why did we do it, and is it a good idea for your business? Here are the top 5 reasons you need your website redesigned TODAY:

Today, January 6, is National Technology Day, a day to recognize technological achievements and to look toward the future of technology.

Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.

When it comes to mailing important documents or oversized marketing materials, a well-designed, custom-printed envelope is a must to ensure that it gets opened.

What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.

Pantone, the company that calls itself “the global authority on color,” unveiled its 2017 Color of the Year earlier this month. Pantone 15-0343, otherwise known as “Greenery”, a “yellow-green shade that evokes the first days of spring,” was chosen as the color to represent the New Year. The pick came as a surprise to many, which makes you wonder how Pantone even comes up with a yearly color.

Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base.

Whatever your marketing goals may be in the New Year, strategically-placed signage can help you reach and even exceed them.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

As with most things in life, content marketing is much easier if you create a plan and stick to it. Many companies create plans weeks or even months in advance.

This holiday season, don't let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

Great packaging will engage consumers to buy from you. Eye-catching packaging draws in new customers and adds value to your product’s appeal, which in turn raises sales volume and increases company profits.

Strategic Factory, a cross-media marketing company, announces a strategic merger with Spokes Marketing, an ad agency specializing in digital marketing for small and medium-sized businesses since 2006.

How can your company get in on the popular #hashtag action? By using them to market your brand, of course! Check out these useful tips on how your business can use hashtags to its advantage.

Facebook algorithms often change and evolve, making it challenging for social media marketers to implement organic marketing campaigns. Because of these changes it is even more important that marketers monitor certain metrics in Facebook Insights to ensure that their content is being seen, commented on, liked and shared. Monitoring these metrics will help you continue to engage with your fans, thus creating more value for them. By analyzing these metrics, you will be able to choose the best content and the optimal times to post.

Ever since the great Facebook algorithm changes of 2015, fan pages have been seeing less and less interaction with their audience. The algorithms have shifted how content is displayed and only shares your content with about 10% of your followers.

Considering there are currently over 200 social media sites available, it can be challenging for businesses to determine which sites to participate on. In addition, there’s the challenge of how to get the most success out of each profile.

Does your company send out newsletters to employees or clientele? Are you aware of the benefits associated with distributing company newsletters?

Local SEO is the process of optimizing a local business website for obtaining organic search results in search engines. The goal of Local SEO is for a site to rank for relevant keywords within the business’s region.

When optimizing your local business for search engines, there are three major social media sites that you should create profiles for. The three sites that will contribute to your organic search results are Foursquare, Yelp and Google+. By having positive reviews, posting regularly and consistently engaging with followers, your company’s website will see a boost in its ranking on search engines. Here is a breakdown of the sites and how to get the most out of them.

Winter may not be officially over (just 30 days to go!), but it’s never too early to start planning for spring and maintaining your outdoor signage.

Are you aware of just how powerful color is in marketing and advertising?

Just imagine your favorite brand and how different it would look and feel if other colors were used.

As mentioned in a previous post, color plays a larger role in marketing than most people are aware. Color initially determines and strongly influences the way your company is perceived by the public. It doesn’t matter how awesome your logo or message is- if you’re using the wrong color, your brand will suffer.

Since a first impression can jump-start or kill a potential business relationship, it is essential that your business card be professional and creative. We’ve compiled a list of 20 creative business cards to spark your imagination and change your perception of business card design. Peruse these innovative designs and let us know what you think!

At each trade show there are often tens of thousands of attendees. Each of them will be given tons of information and promo products that is sure to leave them overwhelmed. It is your mission to be one of the stand-out presenters at the trade show that will captivate their attention and make them remember you long after the convention has ended.

Most of our fans are aware that we wrap vehicles and even elevators but did you know we wrap store windows and doors. It didn’t take long for savvy business owners to realize that wrapping their store windows was even easier and just as economically beneficial as wrapping a company vehicle.

If your business is looking for an easy way to get more bang for your buck on regular mailings, try inserting statement-stuffer coupons. These printed promotions can be easily slipped into an existing mailing such as a monthly invoice or statement, without adding additional postage fees or the hassle of a separate mailing.

Strategic Factory was recently honored at SmartCEO Baltimore’s Family Business award gala with the Family Business Legacy Award, a distinction exclusive to one company in each of four categories: emerging, small, medium and large. Strategic Factory, a medium-sized company (determined by number of employees), was chosen out of seven like-sized successful local family businesses as the Legacy Award winner.

Welcome to part two of this three-part series on famous local brands. Last week we looked at Smyth Jewelers; its iconic billboard featuring Mr. Boh (of National Bohemian Beer) and Salie Utz (of Utz Snacks) brought three brands together in one of the most creative yet obvious ways possible.

Welcome to the final segment of our exclusive three-part series on iconic local brands.

This series has explored the famous Smyth Jeweler’s billboard featuring Mr. Boh of National Bohemian Beer and Salie Utz of Utz potato chips.

Strategic Factory recently added a new product/service to our one-stop shopping model: custom packaging. Packaging can make or break your business; it’s the first tangible item customers see, so make a good impression!

It can be difficult to create brand recognition that sticks in the minds of your customers and prospects, but we can help! Custom-printed labels and stickers are an eye-catching yet affordable solution, whether you’re looking for package identification, product marketing labels, label announcements, guarantees, or product warranties.

Do you use Facebook to promote your business? Did you know that your organic Facebook posts (without paid support) reach less than two percent of your audience? Less than two percent!

Welcome to part one of a three-part series on well-known brands located in the Baltimore area.

You’ve seen it before on this blog…but we’d like to confirm that print is not dead! Far from it! Paperback books, magazines, direct mail and printed newsletters are just as popular as ever.

As a Twitter user you may have participated in various brand’s campaigns. Perhaps your favorite clothing company ran a photo contest, or your favorite health blog did a countdown post, or maybe your favorite author hosted a Twitter party. Whichever campaign you’ve participated in, it probably helped you develop a deeper appreciation for the brand by making you even more engaged and exposed to their valuable offerings.

Each year thousands of companies and organizations host fun runs and charity races. Each of the events are for a unique cause, therefore, they deserve unique promotional memorabilia to help commemorate the event. We’ve compiled a list of 10 awesome promo products that are perfect for outdoor races and fundraiser walks. All of the products can be customized with your brand and logo. The following items can all be found on our BRANDED4U website.

You may be offering the greatest deal ever via email. Or you may be emailing the most informative content that could make your audience more efficient and successful. But if your email subject line doesn’t make your readers clamor to open your email, your amazing content will never be read. Those readers will never have the opportunity to learn about your offerings or read your message if they don’t open your email.

In a world filled with Facebook invites and Evites, post card marketing is often pushed to the side in favor of digital focused marketing. While post card marketing may seem antiquated it is still one of the best ways to market a service, product or event. People tend to get bombarded with digital messages in their social media and email accounts, therefore postcards could be an excellent way of differentiating your business from the competition.

In a world filled with Facebook invites and Evites, post card marketing is often pushed to the side in favor of digital focused marketing. While post card marketing may seem antiquated it is still one of the best ways to market a service, product or event. People tend to get bombarded with digital messages in their social media and email accounts, therefore postcards could be an excellent way of differentiating your business from the competition.

If you’ve been dragging your feet so far on getting your website mobile-friendly, your time is running out to act. Recently we told you about Friction and the impact certain factors have on

Waterproof paper is the perfect solution when you need your paper to be as strong as your message.

This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

If your business isn’t capturing emails of prospective clients, you are leaving a lot of money on the table. One of the most quantifiable and profitable marketing strategies that your business could implement is email marketing. With email marketing you capture warm leads that can lead to dedicated customers, especially if you utilize these five tips.

Sometimes finding the perfect gift means allowing the recipient to pick their own gift. Custom gift-card holders are a great way to help your card stand out and enhance the gift-giving experience. Gift cards and gift certificates are a great way to build brand visibility and customer loyalty.

If your business is looking for a creative, affordable way to highlight a handful of products or feature your entire inventory, booklets provide valuable information conveniently at your reader’s fingertips.

We have specialized in bindery and finishing since 1999, and our team members and cutting-edge machinery can handle any printing job from concept to completion. From standard black and white printing, to more advanced services like die cutting and UV coating, we can do it all.

Business moving announcements do more than spread the word about your new location; they also give you an opportunity to create front-of-mind awareness about your brand.

The Baltimore Business Journal (BBJ) recently announced Strategic Factory as a finalist in the 2016 Best Places to Work award. We’re a company on the cutting edge of cross-media marketing, specializing in printing, graphic design, promotional products, custom packaging and branded apparel, indoor and outdoor signage and marketing consultation.

Haptics is the science of touch. Haptic communication is non-verbal communication and refers to the way people interact to surfaces and textures using their sense of touch.

In the print world, shells refer to preprinted products (typically business cards or stationery) that are stocked for future imprinting.

In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.

One of the latest projects we completed at our headquarters was adding frosted vinyl designs on the glass office doors of our training and conference rooms. We love the new look, and plan to apply similar frosted vinyl designs on office doors throughout the entire facility.

Feather flags (aka swooper or flutter flags) are a cost-effective and visually attractive method of branding your business.

Is your company utilizing the awesome marketing power of signage? Signs advertise for you 24/7, and have the lowest cost-per-impression of all the traditional marketing avenues.

We are proud to announce our CEO Keith Miller was named one of the winners of the EY Entrepreneur Of The Year Award in the Maryland region.This group of leading entrepreneurs was selected by an independent judging panel made up of previous recipients of the award, leading CEOs, private capital investors and other regional business leaders. The winners were unveiled at a special gala on June 9, 2016 at the Baltimore Marriott Waterfront.

Attractive signage is a great method to get customers in your business’s door. From yard signs and posters to window perforations and vinyl graphics, all signage is useful. That said, when it comes to signage, channel letter signs stand out more than any other (literally!).

Baltimore SmartCEO recently announced the 2016 Corporate Culture Award winners, and Strategic Factory made the list! The Corporate Culture Awards celebrate 50 companies in Greater Baltimore that have successfully championed a positive, productive and performance-driven culture, and have worked with their employees to develop successful cultural practices.

Though we specialize in both indoor and outdoor signage, it’s the latter that will likely attract the most business this time of year.
Check out a few of our most popular summer signage options!

Planning an open house? It’s not easy; take it from us! We just wrapped up a two-night open house that took months of strategy and planning along with dozens of team members to pull off. We’re happy to say that the event was a complete success with over 400 friends, family, clients and guests touring our facility. Everyone went home happy and impressed!

Perfect for any season, hats always come in handy and are an easy way to advertise. From baseball caps for those hot sunny days, to knit hats and beanies to keep you warm during the winter months, we can brand it all. Branded hats can promote your company with little to no effort involved! Check out these products that are guaranteed to get your name on their mind!

Technology is constantly changing, which means the way businesses brand and market themselves is changing too. With the rise of social media platforms like Facebook and Twitter, it’s easy to get your company name out to customers directly, but can be less effective in branding your company to other companies, potential employees or networking and business leads. That’s where LinkedIn comes in handy.

From hats and headbands to T-shirts and towels, we can brand it all. What better way to promote your company this summer than to have your customers wearing AND using your logo? Check out a few items that your company should be stocking up on this summer!

2018 is quickly approaching, so we thought it would be cool to look back on the hottest promo products of 2017. These are the Top 10 gifts that everyone wants this Holiday season!

We’re all surrounded by walls, but they don’t have to look boring. Bring your walls to life with vinyl graphics and customized indoor signage!
You can use your bland walls to inspire and motivate your team and impress your clients. Utilize these large blank canvases to reinforce your brand and mission statements!

Check out these five steps to choosing a domain name for your organization that will boost consumer engagement and drive traffic to your website.

Email marketing may seem like something only the big-wigs can afford to do (Apple, Google, eBay, you get the idea), but it can also be very successful for locally-owned businesses. Email marketing is a simple, affordable and effective way of reaching out to customers.

Give your brand a facelift with durable and attractive dimensional signage that can be installed both indoors and out!

For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers.

Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.

Friction (according to Google): Any force preventing an end-user from getting online results quickly. According to Google, there are two primary drivers of Friction: A site that is NOT mobile

Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.