The Strategic Blog Archives
Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at the start of summer – in some cases before school even ended in some parts of the country.
Businesses across the country are taking it upon themselves to print their own internal and external collateral. They have their reasons: it’s cheaper, it’s easier, it’s more convenient. But is it really the best solution? The short answer is no. Printing is a time-consuming process that demands high quality to reflect positively on your brand – so why wouldn’t you delegate the task to a professional?
Customer service can make or break a business. Just how influential is it, though? Today we're going to take a look at the power of great customer service.
Successful direct marketing campaigns don’t happen by accident, but a small business doesn’t need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing.
When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you'll be on your way to building up a solid customer base.
What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.
The major goal of any piece of marketing collateral is to connect with your audience in a deep, meaningful way, and presentations are a particularly valuable format. However, there are a few key things you'll want to keep in mind.
Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.
Somewhere between the dawn of the Internet and the age of social media, business lost its faith in print marketing. Now, 66% of consumers feel overwhelmed and turned off by an endless barrage of online ads. Web marketing has created its own worst nightmare – and a prodigal industry is having a change of heart.
There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.
Exchanging business cards is as routine as a handshake at the start of any meeting, and the U.S. prints over 27 million daily. But popular also means saturated: 88% of business cards will be thrown away less than a week after they’re handed out. Don’t be discouraged; it’s simply time to ask yourself, “what are the other 12% doing right?”
Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.
The world of physical signage is rich and diverse, full of potential to gain and keep customers’ attention. Here’s a taste of what this marketing staple can do for you! We’re happy to offer both indoor and outdoor signage solutions and work with you to design the perfect display.
When starting up or continuing to grow a successful business, one thing is certain – you need to market yourself! In the world of digital media, topics and trends change daily. So, how do business owners decide which social media outlet would be most beneficial to them?
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
Summer is an extremely visible time for promotional products. A boom in large-crowd situations creates a perfect environment for mass exposure, like at the fair or on the boardwalk. Your business could travel hundreds of miles if a tourist picks up a trinket with your name on it and brings it home. Here are five 'fun in the sun' suggestions to heat up your brand.
How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.
Marketing is all about giving your customers the information they need to make an informed purchasing decision. Why are customer testimonials so important? Instead of "taking your word" for it that your product or service is going to impact their lives positively, they let prospective clients hear from current customers about why the decision they're about to make is a good one.
Printing News magazine announced Strategic Factory as #6 in the annual Top 100 Quick and Small Commercial Printers rankings for 2017.
Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.
As a marketer, your interest in getting a foot in the door is more likely with your customers and a hopeful precursor to a big sale! A salesman who gets a foot in the door by getting customers to agree to a small initial request will undoubtedly find greater success with larger requests (think major sales $$!) down the line.
Print marketing is about more than just an information exchange. It's about opening up a line of communication with your audience that will be mutually beneficial to everyone involved. It's about creating a meaningful experience with a person, one that doesn't just inform them about your product or service but that also gives you a competitive advantage.
This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.
Ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making a purchasing decision. Only six percent said texture, while one percent placed a heavy value on sound and smell.
Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.
Do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.
According to most studies, it's between five and twenty-five times more expensive to gain a new customer than it is to keep one of your existing ones. This means that if you're not already making customer loyalty a significant part of your marketing efforts, it's about time to get going on it.
The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.
Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.
Have you recently hired a new employee? Congratulations! There are a lot of steps when bringing a new employee on board, but a crucial step is making them feel welcomed. Give them everything they need to get started on their first day and they'll appreciate it. In addition to the necessities, take it to the next level by providing a new employee with some branded swag!
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
It's important to realize that a competitor isn't just another company that is trying to go after the same pool of customers that you are. Competitors are invaluable learning opportunities that are just waiting to be taken advantage of, provided you approach things from the right angle.
With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
Unless you’re in the industry, you probably don’t have a clue about what looks good and what fails miserably when it comes to vinyl vehicle wraps. Here are 10 tips straight from our experts to make sure your vehicle drops jaws as it sits in traffic, is parked on the side of the road or drives by a new client.
Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.
Because online marketing has become so prominent, it has taught us some very valuable lessons. One of which is that those lessons aren't reserved only for the digital market. You can apply those lessons to your print collateral and come out all the better for it.
Always try to leave someone with a strong feeling when they get to the end of your copy, be it happy, sad, excited, etc. Exactly what they will feel will vary depending on what you're trying to accomplish, but if you can leave them feeling SOMETHING, they'll be much more likely to take that next step.
How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.
Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
A professionally-designed logo can attract new customers, instill trust and help your company stand out from the competition.
While print marketing has its advantages over digital, marketers need to work hard to offer a truly unique experience to audiences that they will NOT be able to recreate in the digital world in which we now live. Engaging all of a person's senses is the perfect way to accomplish precisely that.
Strategic Factory, a cross-media marketing company, has been recognized as a champion of marketing excellence by the American Marketing Association Baltimore for the Best Public Relations Campaign of 2016.
If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
The printing industry is alive and well, as we experienced firsthand on Wednesday, March 22 at the Printing and Graphic Association MidAtlantic’s (PGAMA) 13th Annual Excellence In Print Awards Gala.
If your organization is looking for a fun and helpful way to welcome new customers or members to your business family, welcome packets can be a great fit. Welcome packets can be great for any type of business or organization, including schools, churches, car dealerships, salons, veterinary clinics, nonprofits, and much more!
One of the reasons why print marketers are so great at resonating with an audience has to do with the natural benefits of print. It's inherently an intimate medium, especially when compared with something like email.
If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.
Mesh banners are lightweight, durable and virtually windproof, as the material allows air to flow through the banner freely, eliminating rips and tears. They effectively advertise for you on a large scale while covering unsightly or unattractive areas.
How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.
While it's true that B2B and B2C marketing collateral can often look completely different from one another, they're not as distant as you might think. The "what" and the "why" of marketing never changes, regardless of what you're trying to sell and who you're trying to sell it to. It is the "how" of it all that will play an important role in the types of decisions you make moving forward.
All of this may underline how important our digital lives are becoming with each passing day, but it also helps to illustrate perhaps the most critical benefit that only print marketing collateral can bring to the table: that it isn't digital at all.
Even if your company already has warm-weather gear, now is a great time for a little spring cleaning. Get rid of the outdated, ugly and unpopular items you have stashed away in storage and update your inventory with these must-have items!
Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.
Text message marketing is the most personal and effective way to communicate nowadays. There are no apps to download, no annoying loyalty rewards cards to carry around, and reporting is done in real-time. What’s not to love?
How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.
Table tents can be placed just about anywhere your target audience will be located (including trade shows and other industry events, happy hour, meetings, luncheons, etc.) and are a cost-effective and creative way to turn any table into a marketing opportunity that gets noticed and remembered.
After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.
Promotional bags are a hot product. They’re reusable, which is great for the environment, and they come in handy throughout the day for a variety of situations, from work to school to day trips. These are just a few creative ways to make an extremely popular promo product work for your business.
This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.
How do you make your website safe to use? HTTPS, aka HTTP Secure, is a form of HTTP communication utilizing encryption. The main usage of HTTPS is to authenticate a website and protect the privacy and integrity of the exchanged data.
What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.
Valentine’s Day is right around the corner, so while you may be busy contemplating what to give that special someone in your life, don’t forget about your loyal customers! People want to feel liked appreciated, at home and at work. Make your clients feel special and keep them happy all year long with a few simple tips.
Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?
When it comes to ordering branded apparel, do you feel overwhelmed or even confused by all of the possibilities available? Are you unsure what to order and/or what would make the most sense for your employees or clients? Have you ever just given up and ordered the same old thing over and over again because it’s easier? We’re here to help!
There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.
Reorder reminders not only offer a convenience for your customer but can also increase the likeliness of repeat sales for your business. Not only can reorder forms help customers avoid the stress of last-minute ordering, but they can also help customers prevent the possibility of rush charges.
Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?
People are spending less time watching live TV than they were a year ago but the decline isn’t as drastic has it had been in the past. TV viewing habits are trending towards DVRs
Statistics show that vehicle wraps are one of the most cost-effective methods of advertising available. The cost-per-impression is mind-blowing: one branded vehicle can garnish between 30 and 80 THOUSAND views per day, depending upon the area and routes traveled.
When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.
We started 2017 with a bang, launching our revamped website and each of our agency’s websites as well. But why did we do it, and is it a good idea for your business? Here are the top 5 reasons you need your website redesigned TODAY:
Today, January 6, is National Technology Day, a day to recognize technological achievements and to look toward the future of technology.
Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.
When it comes to mailing important documents or oversized marketing materials, a well-designed, custom-printed envelope is a must to ensure that it gets opened.
What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.
Pantone, the company that calls itself “the global authority on color,” unveiled its 2017 Color of the Year earlier this month. Pantone 15-0343, otherwise known as “Greenery”, a “yellow-green shade that evokes the first days of spring,” was chosen as the color to represent the New Year. The pick came as a surprise to many, which makes you wonder how Pantone even comes up with a yearly color.
Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base.
Whatever your marketing goals may be in the New Year, strategically-placed signage can help you reach and even exceed them.
How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.
As with most things in life, content marketing is much easier if you create a plan and stick to it. Many companies create plans weeks or even months in advance.
This holiday season, don't let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.
Great packaging will engage consumers to buy from you. Eye-catching packaging draws in new customers and adds value to your product’s appeal, which in turn raises sales volume and increases company profits.
Strategic Factory, a cross-media marketing company, announces a strategic merger with Spokes Marketing, an ad agency specializing in digital marketing for small and medium-sized businesses since 2006.
How can your company get in on the popular #hashtag action? By using them to market your brand, of course! Check out these useful tips on how your business can use hashtags to its advantage.
Facebook algorithms often change and evolve, making it challenging for social media marketers to implement organic marketing campaigns. Because of these changes it is even more important that marketers monitor certain metrics in Facebook Insights to ensure that their content is being seen, commented on, liked and shared. Monitoring these metrics will help you continue to engage with your fans, thus creating more value for them. By analyzing these metrics, you will be able to choose the best content and the optimal times to post.
Ever since the great Facebook algorithm changes of 2015, fan pages have been seeing less and less interaction with their audience. The algorithms have shifted how content is displayed and only shares your content with about 10% of your followers.
Considering there are currently over 200 social media sites available, it can be challenging for businesses to determine which sites to participate on. In addition, there’s the challenge of how to get the most success out of each profile.
Does your company send out newsletters to employees or clientele? Are you aware of the benefits associated with distributing company newsletters?
Local SEO is the process of optimizing a local business website for obtaining organic search results in search engines. The goal of Local SEO is for a site to rank for relevant keywords within the business’s region.
When optimizing your local business for search engines, there are three major social media sites that you should create profiles for. The three sites that will contribute to your organic search results are Foursquare, Yelp and Google+. By having positive reviews, posting regularly and consistently engaging with followers, your company’s website will see a boost in its ranking on search engines. Here is a breakdown of the sites and how to get the most out of them.
Winter may not be officially over (just 30 days to go!), but it’s never too early to start planning for spring and maintaining your outdoor signage.
Are you aware of just how powerful color is in marketing and advertising?
Just imagine your favorite brand and how different it would look and feel if other colors were used.
As mentioned in a previous post, color plays a larger role in marketing than most people are aware. Color initially determines and strongly influences the way your company is perceived by the public. It doesn’t matter how awesome your logo or message is- if you’re using the wrong color, your brand will suffer.
Since a first impression can jump-start or kill a potential business relationship, it is essential that your business card be professional and creative. We’ve compiled a list of 20 creative business cards to spark your imagination and change your perception of business card design. Peruse these innovative designs and let us know what you think!
At each trade show there are often tens of thousands of attendees. Each of them will be given tons of information and promo products that is sure to leave them overwhelmed. It is your mission to be one of the stand-out presenters at the trade show that will captivate their attention and make them remember you long after the convention has ended.
Most of our fans are aware that we wrap vehicles and even elevators but did you know we wrap store windows and doors. It didn’t take long for savvy business owners to realize that wrapping their store windows was even easier and just as economically beneficial as wrapping a company vehicle.
If your business is looking for an easy way to get more bang for your buck on regular mailings, try inserting statement-stuffer coupons. These printed promotions can be easily slipped into an existing mailing such as a monthly invoice or statement, without adding additional postage fees or the hassle of a separate mailing.
Strategic Factory was recently honored at SmartCEO Baltimore’s Family Business award gala with the Family Business Legacy Award, a distinction exclusive to one company in each of four categories: emerging, small, medium and large. Strategic Factory, a medium-sized company (determined by number of employees), was chosen out of seven like-sized successful local family businesses as the Legacy Award winner.
Welcome to part two of this three-part series on famous local brands. Last week we looked at Smyth Jewelers; its iconic billboard featuring Mr. Boh (of National Bohemian Beer) and Salie Utz (of Utz Snacks) brought three brands together in one of the most creative yet obvious ways possible.
Welcome to the final segment of our exclusive three-part series on iconic local brands.
This series has explored the famous Smyth Jeweler’s billboard featuring Mr. Boh of National Bohemian Beer and Salie Utz of Utz potato chips.
Strategic Factory recently added a new product/service to our one-stop shopping model: custom packaging. Packaging can make or break your business; it’s the first tangible item customers see, so make a good impression!
It can be difficult to create brand recognition that sticks in the minds of your customers and prospects, but we can help! Custom-printed labels and stickers are an eye-catching yet affordable solution, whether you’re looking for package identification, product marketing labels, label announcements, guarantees, or product warranties.
Do you use Facebook to promote your business? Did you know that your organic Facebook posts (without paid support) reach less than two percent of your audience? Less than two percent!
Welcome to part one of a three-part series on well-known brands located in the Baltimore area.
You’ve seen it before on this blog…but we’d like to confirm that print is not dead! Far from it! Paperback books, magazines, direct mail and printed newsletters are just as popular as ever.
As a Twitter user you may have participated in various brand’s campaigns. Perhaps your favorite clothing company ran a photo contest, or your favorite health blog did a countdown post, or maybe your favorite author hosted a Twitter party. Whichever campaign you’ve participated in, it probably helped you develop a deeper appreciation for the brand by making you even more engaged and exposed to their valuable offerings.
Each year thousands of companies and organizations host fun runs and charity races. Each of the events are for a unique cause, therefore, they deserve unique promotional memorabilia to help commemorate the event. We’ve compiled a list of 10 awesome promo products that are perfect for outdoor races and fundraiser walks. All of the products can be customized with your brand and logo. The following items can all be found on our BRANDED4U website.
You may be offering the greatest deal ever via email. Or you may be emailing the most informative content that could make your audience more efficient and successful. But if your email subject line doesn’t make your readers clamor to open your email, your amazing content will never be read. Those readers will never have the opportunity to learn about your offerings or read your message if they don’t open your email.
In a world filled with Facebook invites and Evites, post card marketing is often pushed to the side in favor of digital focused marketing. While post card marketing may seem antiquated it is still one of the best ways to market a service, product or event. People tend to get bombarded with digital messages in their social media and email accounts, therefore postcards could be an excellent way of differentiating your business from the competition.
In a world filled with Facebook invites and Evites, post card marketing is often pushed to the side in favor of digital focused marketing. While post card marketing may seem antiquated it is still one of the best ways to market a service, product or event. People tend to get bombarded with digital messages in their social media and email accounts, therefore postcards could be an excellent way of differentiating your business from the competition.
If you’ve been dragging your feet so far on getting your website mobile-friendly, your time is running out to act. Recently we told you about Friction and the impact certain factors have on
Waterproof paper is the perfect solution when you need your paper to be as strong as your message.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
If your business isn’t capturing emails of prospective clients, you are leaving a lot of money on the table. One of the most quantifiable and profitable marketing strategies that your business could implement is email marketing. With email marketing you capture warm leads that can lead to dedicated customers, especially if you utilize these five tips.
Sometimes finding the perfect gift means allowing the recipient to pick their own gift. Custom gift-card holders are a great way to help your card stand out and enhance the gift-giving experience. Gift cards and gift certificates are a great way to build brand visibility and customer loyalty.
If your business is looking for a creative, affordable way to highlight a handful of products or feature your entire inventory, booklets provide valuable information conveniently at your reader’s fingertips.
We have specialized in bindery and finishing since 1999, and our team members and cutting-edge machinery can handle any printing job from concept to completion. From standard black and white printing, to more advanced services like die cutting and UV coating, we can do it all.
Business moving announcements do more than spread the word about your new location; they also give you an opportunity to create front-of-mind awareness about your brand.
The Baltimore Business Journal (BBJ) recently announced Strategic Factory as a finalist in the 2016 Best Places to Work award. We’re a company on the cutting edge of cross-media marketing, specializing in printing, graphic design, promotional products, custom packaging and branded apparel, indoor and outdoor signage and marketing consultation.
Haptics is the science of touch. Haptic communication is non-verbal communication and refers to the way people interact to surfaces and textures using their sense of touch.
In the print world, shells refer to preprinted products (typically business cards or stationery) that are stocked for future imprinting.
In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.
One of the latest projects we completed at our headquarters was adding frosted vinyl designs on the glass office doors of our training and conference rooms. We love the new look, and plan to apply similar frosted vinyl designs on office doors throughout the entire facility.
Feather flags (aka swooper or flutter flags) are a cost-effective and visually attractive method of branding your business.
Is your company utilizing the awesome marketing power of signage? Signs advertise for you 24/7, and have the lowest cost-per-impression of all the traditional marketing avenues.
We are proud to announce our CEO Keith Miller was named one of the winners of the EY Entrepreneur Of The Year Award in the Maryland region.This group of leading entrepreneurs was selected by an independent judging panel made up of previous recipients of the award, leading CEOs, private capital investors and other regional business leaders. The winners were unveiled at a special gala on June 9, 2016 at the Baltimore Marriott Waterfront.
Attractive signage is a great method to get customers in your business’s door. From yard signs and posters to window perforations and vinyl graphics, all signage is useful. That said, when it comes to signage, channel letter signs stand out more than any other (literally!).
Baltimore SmartCEO recently announced the 2016 Corporate Culture Award winners, and Strategic Factory made the list! The Corporate Culture Awards celebrate 50 companies in Greater Baltimore that have successfully championed a positive, productive and performance-driven culture, and have worked with their employees to develop successful cultural practices.
Though we specialize in both indoor and outdoor signage, it’s the latter that will likely attract the most business this time of year.
Check out a few of our most popular summer signage options!
Planning an open house? It’s not easy; take it from us! We just wrapped up a two-night open house that took months of strategy and planning along with dozens of team members to pull off. We’re happy to say that the event was a complete success with over 400 friends, family, clients and guests touring our facility. Everyone went home happy and impressed!
Perfect for any season, hats always come in handy and are an easy way to advertise. From baseball caps for those hot sunny days, to knit hats and beanies to keep you warm during the winter months, we can brand it all. Branded hats can promote your company with little to no effort involved! Check out these products that are guaranteed to get your name on their mind!
Technology is constantly changing, which means the way businesses brand and market themselves is changing too. With the rise of social media platforms like Facebook and Twitter, it’s easy to get your company name out to customers directly, but can be less effective in branding your company to other companies, potential employees or networking and business leads. That’s where LinkedIn comes in handy.
From hats and headbands to T-shirts and towels, we can brand it all. What better way to promote your company this summer than to have your customers wearing AND using your logo? Check out a few items that your company should be stocking up on this summer!
2017 is quickly approaching, so we thought it would be cool to look back on the hottest promo products of 2016. These are the Top 10 gifts that everyone wants this Holiday season!
We’re all surrounded by walls, but they don’t have to look boring. Bring your walls to life with vinyl graphics and customized indoor signage!
You can use your bland walls to inspire and motivate your team and impress your clients. Utilize these large blank canvases to reinforce your brand and mission statements!
Check out these five steps to choosing a domain name for your organization that will boost consumer engagement and drive traffic to your website.
Email marketing may seem like something only the big-wigs can afford to do (Apple, Google, eBay, you get the idea), but it can also be very successful for locally-owned businesses. Email marketing is a simple, affordable and effective way of reaching out to customers.
Give your brand a facelift with durable and attractive dimensional signage that can be installed both indoors and out!
For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
Friction (according to Google): Any force preventing an end-user from getting online results quickly. According to Google, there are two primary drivers of Friction: A site that is NOT mobile
Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.
If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign.
Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.
When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.
Google has officially confirmed on their Google Webmaster Blog that they have unleashed the live real-time version of Penguin. From Business2Community: Key Changes to Penguin 4.0 Penguin is now
How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.
If you’re still unsure about what you should avoid while marketing for your small business, check out these top categories.
Google warned advertisers that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. The signal takes specific criteria into
The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.
Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.
How can your business take advantage of the guerrilla marketing phenomenon? Here are six ideas to get you started.
While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go.
Are you ready for more clicks on your Google Adwords ads? Sources report this is a very real possibility as a result of Google’s recent Expanded Ads update for Google Adwords. The update is
Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself?
Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Spokes Marketing Celebrating 10 Years! Spokes Marketing was created in July 2006 as the internet was really growing, as an internet-first company. We’ve progressed to become a full-service
Today, let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
Today, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.
A company, let’s call it Acme Products, is cranking along with great service, great products, great customers and a great website. One day the website disappears. Falls off the internet.
When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.
Is it time to reallocate advertising budget dollars to remain competitive? Move over TV, online advertising is expected to grow at a compound annual rate of 9.4% from 2015 through 2020
They say laughter is the best medicine, and for your marketing strategy, that just might be true. Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.
A “good” organic reach is something all strive for but few achieve. As the social media channels impose stricter algorithms, it’s more important than ever to make sure your
It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course.
If you’re struggling to create an effective landing page for your business, check out these top 10 super awesome tips.
During the Google Performance Summit, major changes were announced that positively impact Google Adwords users. Among those were: Redesign & New Features Expanded Text Ads in AdWords [...]
You could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.
Heed Your Titles & Descriptions: Google Is Now Allowing More
Often times it feels like Google updates are out to get us – this one, however, may just be a turn in our favor. By allowing for more characters in titles and descriptions in Search Engine [...]
No two people are the same. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.
There are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan.
The process of becoming a Google Partner and Adwords Certified is intense and grueling but you learn a lot about your business and how you can work with Google. Here are a few of our learnings [...]
Social Media offerings have never been more wide-ranging and tremendous. From Facebook to Snapchat and Instagram and everything in-between, there are more social media tools and ‘levers’ than [...]
Spokes Marketing recently was certified as a Google Partner (Click to READ more about our learnings during this process). Google Partner status means that our company has qualified, experienced [...]
Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.
A death, a shooting, a natural disaster. When these things occur, it’s only natural to want to express your sympathy for those involved, but, when you are a business on social media, [...]
Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.
Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations… …The addition of the ads (more than [...]
Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.
The old adage “patience is a virtue” is still true in a lot of situations, but it certainly doesn’t apply online. Every second delay in page load speed will drastically reduce page views, [...]
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.
The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.
A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners. Google is now issuing a new type of warning to site owners if their site is not [...]
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
Here’s proof we’re in a fast-paced, immediate gratification online era: If people can’t access a website within three seconds, they’re gone. Buying decisions are made in micro-moments. 70% of [...]
Sometimes when you want to improve your marketing efforts, it starts from further back. Check out these productivity tips to help make sure you’re on top of your marketing game always.
It was bound to happen – from the moment we heard Facebook purchased Instagram it was just a matter of time before the big monster imparted its evil ways into our favorite photo feed app. [...]
In the days of marketing past, an elevator pitch was all the rage. Picture this—you hop in the elevator and have one chance to pitch your idea before the doors open and your prospect skips off into the sunset.
The printing industry is alive and well, as we experienced firsthand on Thursday, March 10th at the Printing and Graphic Association MidAtlantic’s (PGAMA) 12th Annual Excellence In Print Awards Gala.
Many small businesses struggle to find an audience. Oftentimes it's because they haven’t been able to create a brand.
It happened this weekend… after 16 years of having sidebar advertising, Google removed all PPC ads from the right –hand side of the search engine results page (SERP). This is going to have a HUGE [...]
Our business is branding, and we like to treat everyday objects as canvases to show off our creative side. Walls, windows, floors and even elevators can be customized for your building. If you haven’t been to Strategic Factory (wait…you haven’t? Schedule a tour today!), you’re really missing out on some incredible signage. Our headquarters is one of our strongest marketing tools, as it serves as an example of what we can do for our clients.
If your website doesn't have some sort of call to action, there’s a good chance you’re losing out on sales. Go on, tell your readers what to do.
What do the words canvas, carousel and video have in common? In a word – Facebook. With so many ways to reach your target audience, it’s important to stay on top of all of your [...]
Have you ever wondered why print catalogs have remained an invaluable marketing tool even though much of the world has gone digital? The answer is simple. Catalogs continue to sell products! Although mall traffic has seen a steady decline while internet sales continue to skyrocket, many consumers still make purchases using a printed catalog.
Get in on one of the most effective ways to market yourself or your business.
If you’ve been on Facebook today, you probably [hopefully] noticed some new options for reacting to a post. A mere “like” is so yesterday. Now you can like it, love it, think [...]