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How to Build a Website for Your Small Business

For small business owners, creating a website can seem like an impossible task. Between management, development and design, it’s difficult to say how much time and money you’ll be asked to invest. You know you need a web presence to keep up in a digital world, and you’ve put your trust in a group of professionals to get the job done – but does it really have to be so hard?


The truth is, web development is just a series of smaller parts working together to create your site. Here’s a helpful breakdown of those parts (and their potential costs) to make the process a bit more manageable:

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Management

Like any big undertaking, the creation of a website needs to be carefully planned and monitored. Your development team will create an initial plan and work throughout the process to ensure that every deadline is met, from smaller task markers to the final launch date. The team will also make sure your project doesn’t exceed your budget. Because this requires extensive time and attention from your developers, this will make up between $1,000 and $2,000 of your total cost.

Technology

The knowledge it takes to build a website is extremely specialized, so the actual construction of your site – particularly your homepage and detail pages – will make up the bulk of your expenses at $2,000 to $3,000. That said, you may be surprised at how cost-effective the rest of your tech can be. Hosting fees add up to only $10 to $30 per month, while monthly plugin and security updates usually fall between $50 and $60. When shopping for your development firm, we recommend choosing one that doesn’t charge extra for training your staff to update the site’s content and graphics once they’ve finished.

Content & Design

With over 1 billion websites in existence today, it’s imperative that your web design stands out as much as possible. The labor of a talented, professional graphic designer is worth $2,000 to $3,000 – a worthy investment when the attractiveness and originality of your site will make or break your success.

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The written content of your site is equally important; in fact, it goes hand in hand with graphic design, so it’s advisable to hire a professional copywriter who will craft your message perfectly at around $100 to $200 per page. Copywriting costs depend on the volume of content you need – if you’ve already written a good deal and it suits the new site graphics, the price may be lower. Smaller businesses can even eliminate the cost entirely by using content from a previous website.

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Marketing

All of these elements will only help your business if customers see your website! Online marketing strategies such as search engine optimization (SEO) should be a part of your project from the very beginning, requiring about $350 worth of time for your development team to build them into the site and provide ongoing support. This process usually includes browser testing, viewpoint testing and quality assurance testing by three to five professionals at no extra cost.

Web design is a complex process, but when every part is complete, your site is sure to wow your customers and make business boom!

Looking to build your new website? Our development, copywriting, graphic design and digital marketing professionals are ready to help create your masterpiece!

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