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5 Tips on Creating a Successful Content Marketing Plan

As with most things in life, content marketing is much easier if you create a plan and stick to it. Many companies create plans weeks or even months in advance. Here at Graphic Tango, we meet every Monday morning for 30 minutes or so, discussing social media content, email blasts, what product or service to feature on our website, and a relevant or timely topic for our blog post.

Content creation and planning boils down to a few universal truths:

  • Know your goals and objectives.
  • Define your target audience.
  • Determine what content you’ll feature.
  • Commit to creating fresh content regularly.
  • Stick to the schedule.

GOALS:

The easy answer is MORE: more sales, more likes and followers on social media, more website traffic, etc. That may be true, but try to narrow it down to specific goals that are realistically attainable. Increase sales by 10%, gain 50 likes a month (or hit a certain number by a predetermined date), get more traffic to your website AND keep them there longer by posting (you guessed it) relevant content.

TARGET AUDIENCE:

One goal should be determining your target audience and providing solutions to their problems. For instance, we offer a multitude of services to our clients including graphic design, content writing and marketing consultations. Our target audience ranges from small start-ups that need advice on how to market and grow their business, to established companies that are looking for a redesigned logo or a direct mail campaign.

Determining your target audience will help you decide what kind of content you’ll feature. While you want to be specific, you don’t want to exclude too many people/organizations. Try to post a variety of different media (case studies, videos, polls, blog posts, infographics, how-tos) to keep your audience entertained and engaged.

FRESH CONTENT:

Even with the best content, if you don’t post on a regular basis, people will quickly lose interest in your brand. While you should always strive for quality over quantity, that doesn’t mean you can wait weeks between posts. Social media sites differ, but you should be posting something fresh at least 2-3 times a week (we are active on social media on a daily basis and publish a new blog post once a week).

SCHEDULE:

Lastly, stick to a schedule. You don’t want to become predictably boring, but you want to remain consistent in your message and your content. People like routines, so set one for them. Post regular features on set days and times. The popular hashtags #MotivationalMonday, #WisdomWednesday and #ThrowbackThursday are good examples of predictable, yet timely posts.

Hopefully these tips help you create and maintain a successful content marketing plan. If you’re stuck or need help with any of your marketing needs, feel free to give our experts a call. We’ll help craft a content plan specific to your company and industry, and you’ll be well on your way to reaching your marketing goals!

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