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The Strategic Blog

Feather flags are one of the most common forms of signage in advertising. On one hand, that means they’re a tried-and-true method of attracting business from the street or during an event. On the other, it means you’ll face a lot of competition. A sign that’s just good will get lost in the crowd – your feather flag needs to be great.

Inc. magazine today ranked Strategic Factory No. 3224 in the 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses.

Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

An opportunity that far too many people don't take advantage of is the idea of a quarterly audit. Don't worry; it has nothing to do with your taxes.

Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

Marketing professionals who know the web landscape agree that for certain types of campaigns, landing pages are more than beneficial – they’re essential. If you’re planning on launching a paid social media advertisement, retargeting campaign or email marketing campaign, you need a striking web page that instantly brings your message to the screen.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at the start of summer – in some cases before school even ended in some parts of the country.

Businesses across the country are taking it upon themselves to print their own internal and external collateral. They have their reasons: it’s cheaper, it’s easier, it’s more convenient. But is it really the best solution? The short answer is no. Printing is a time-consuming process that demands high quality to reflect positively on your brand – so why wouldn’t you delegate the task to a professional?

Customer service can make or break a business. Just how influential is it, though? Today we're going to take a look at the power of great customer service.