The Strategic Blog
While print marketing has its advantages over digital, marketers need to work hard to offer a truly unique experience to audiences that they will NOT be able to recreate in the digital world in which we now live. Engaging all of a person's senses is the perfect way to accomplish precisely that.
Strategic Factory, a cross-media marketing company, has been recognized as a champion of marketing excellence by the American Marketing Association Baltimore for the Best Public Relations Campaign of 2016.
If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
The printing industry is alive and well, as we experienced firsthand on Wednesday, March 22 at the Printing and Graphic Association MidAtlantic’s (PGAMA) 13th Annual Excellence In Print Awards Gala.
If your organization is looking for a fun and helpful way to welcome new customers or members to your business family, welcome packets can be a great fit. Welcome packets can be great for any type of business or organization, including schools, churches, car dealerships, salons, veterinary clinics, nonprofits, and much more!
One of the reasons why print marketers are so great at resonating with an audience has to do with the natural benefits of print. It's inherently an intimate medium, especially when compared with something like email.
If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.
Mesh banners are lightweight, durable and virtually windproof, as the material allows air to flow through the banner freely, eliminating rips and tears. They effectively advertise for you on a large scale while covering unsightly or unattractive areas.
How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.
While it's true that B2B and B2C marketing collateral can often look completely different from one another, they're not as distant as you might think. The "what" and the "why" of marketing never changes, regardless of what you're trying to sell and who you're trying to sell it to. It is the "how" of it all that will play an important role in the types of decisions you make moving forward.