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The Strategic Blog

How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

Content and social media can be a cost-effective way to not only complement your print marketing but also to promote your company, grow revenue, and enhance your reputation as a trustworthy resource.

A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

SEO and SEM are complementary, and it’s important for marketers to understand how paid and organic listings work together on the Search Engine Results Page. When combined, SEO and SEM can have a VERY significant impact on your website traffic. Learning how to use SEO and SEM together will improve the exposure and long-term SERP results of your website. Learn more:

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Customer service is never more important than when something goes wrong. Your actions can either win your customer back, or it can cost you that customer for life. At the end of the day, customers don’t ask for much. All they want is to know that your business cares about them as people, and not just as dollar signs. Using a personal touch can help you to achieve this to great effect.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they're functional in a way that people truly appreciate. If you're thinking about experimenting with branded promotional products but aren't sure if it's something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Have confidence in your relationships and provide as much value as you seek. Through this and some creative thinking, you can make opportunities not just for your business, but for all of your potential collaborators.

Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.