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The Strategic Blog

Exchanging business cards is as routine as a handshake at the start of any meeting, and the U.S. prints over 27 million daily. But popular also means saturated: 88% of business cards will be thrown away less than a week after they’re handed out. Don’t be discouraged; it’s simply time to ask yourself, “what are the other 12% doing right?”

Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

The world of physical signage is rich and diverse, full of potential to gain and keep customers’ attention. Here’s a taste of what this marketing staple can do for you! We’re happy to offer both indoor and outdoor signage solutions and work with you to design the perfect display.

When starting up or continuing to grow a successful business, one thing is certain – you need to market yourself! In the world of digital media, topics and trends change daily. So, how do business owners decide which social media outlet would be most beneficial to them?

There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

Summer is an extremely visible time for promotional products. A boom in large-crowd situations creates a perfect environment for mass exposure, like at the fair or on the boardwalk. Your business could travel hundreds of miles if a tourist picks up a trinket with your name on it and brings it home. Here are five 'fun in the sun' suggestions to heat up your brand.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

Marketing is all about giving your customers the information they need to make an informed purchasing decision. Why are customer testimonials so important? Instead of "taking your word" for it that your product or service is going to impact their lives positively, they let prospective clients hear from current customers about why the decision they're about to make is a good one.

Printing News magazine announced Strategic Factory as #6 in the annual Top 100 Quick and Small Commercial Printers rankings for 2017.

Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.